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Design Thinking Training Course for Executives

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Course Overview

tryBusinessAgility’s Design Thinking for Executives program is built for senior professionals who need structured thinking methods to solve business problems that involve customers, teams, systems, and strategy. The programme focuses on practical application of design thinking in leadership roles, where decisions affect scale, cost, experience, and long term direction.

Design thinking has moved beyond creative teams and innovation labs. Senior leaders now use it to clarify ambiguous problems, reduce risk in decision making, and improve alignment across functions. This course explains how executives can apply design thinking as a leadership capability rather than a creative exercise. The learning approach respects the experience participants bring and connects frameworks directly with real organisational challenges.
The programme emphasises clarity in problem definition, disciplined customer understanding, and evidence based decision making. Participants learn how to challenge assumptions, test ideas early, and move from insight to action with confidence. The course does not treat design thinking as a workshop tool alone. It shows how the approach supports strategy formulation, digital initiatives, service improvement, and organisational change.
tryBusinessAgility’s delivery model blends structured learning with discussion and reflection. Each concept is linked to leadership scenarios such as growth planning, customer experience redesign, internal process improvement, and new offering development. Business cases reflect Indian enterprises as well as global organisations, helping executives see relevance across industries.

By the end of the programme, participants understand how to use design thinking to guide conversations, prioritise initiatives, and lead teams through uncertainty. The focus remains on outcomes that matter to organisations, including customer value, execution speed, and strategic alignment.

Who Should Enroll

tryBusinessAgility’s Design Thinking for Executives program is structured for experienced professionals who influence decisions, priorities, and outcomes across organisations. The programme recognises that senior roles demand clarity, judgement, and the ability to align diverse stakeholders. The course supports leaders who want a systematic way to address problems that lack clear answers.
The learning experience suits executives who face challenges related to growth, customer experience, digital initiatives, and organisational change. Participants often deal with competing priorities, incomplete information, and pressure to deliver results. Design thinking offers a disciplined approach to handle such situations without relying on assumptions or past patterns alone.

Senior Leadership and CXOs

CXOs and senior leaders responsible for strategy, transformation, or enterprise performance gain strong value from this programme. The course helps leaders structure strategic conversations, evaluate opportunities, and reduce risk before committing resources. Design thinking frameworks support better alignment between vision and execution.

Business and Functional Heads

Business unit heads and functional leaders from marketing, operations, HR, finance, technology, and customer experience benefit from the cross functional nature of the programme. The course shows how to collaborate across departments, balance customer needs with operational realities, and lead initiatives that cut across silos.

Product, Digital, and Innovation Leaders

Leaders responsible for products, platforms, or digital initiatives often face uncertainty related to customer adoption and market fit. The programme provides tools to test ideas early, prioritise features, and guide teams through discovery and delivery with clarity.

Entrepreneurs and Founders

Founders and senior leaders in growing organisations gain a structured way to validate ideas and scale offerings. The course helps reduce guesswork and supports better decisions related to product direction, customer segments, and business models.

Consultants and Programme Leaders

Consultants, transformation leaders, and programme managers benefit from executive level design thinking methods that work in real organisational settings. The learning supports client engagement, stakeholder facilitation, and outcome focused delivery.

Senior executives seeking AI literacy

Executives who want structured exposure to AI concepts without operational overload find the course suitable. Learning supports informed board level discussions and leadership alignment.

What Skills Will You Gain from This Course?

tryBusinessAgility’s Design Thinking for Executives program builds practical leadership skills that support better decision making, stronger collaboration, and improved business outcomes. The course focuses on skills that executives can apply immediately within their roles, teams, and organisations.
Design thinking is presented as a structured thinking approach rather than a creative exercise. Participants develop the ability to approach ambiguous problems with clarity and discipline. Each skill is connected to real leadership situations such as strategy reviews, customer experience improvement, digital programme planning, and organisational change initiatives.

  • Problem Framing and Clarity: Executives often deal with symptoms rather than root problems. The course develops strong problem framing capability, helping participants define the right problem before jumping to solutions. Leaders learn how to separate assumptions from evidence and frame challenges in a way that guides productive action.
  • Customer and Stakeholder Understanding: Participants gain skills to understand customers, users, and internal stakeholders without relying only on reports or second hand data. The course explains how executives can engage in meaningful conversations, interpret insights, and balance different viewpoints. This skill supports better alignment between business goals and real needs.
  • Insight Synthesis and Decision Support: Raw data alone does not drive decisions. Executives learn how to synthesise observations into clear insights that inform strategy and prioritisation. The programme shows how to convert qualitative learning into structured inputs for leadership decisions.
  • Ideation and Option Generation: The course builds confidence in generating multiple solution options before selecting a direction. Executives learn structured ideation techniques that encourage diverse thinking while remaining focused on business feasibility. The emphasis stays on quality of options rather than quantity.
  • Validation and Risk Reduction: Participants learn how to test ideas early through simple validation methods. The focus remains on reducing risk before committing significant resources. Executives understand how to use feedback loops to improve decisions and avoid costly rework.
  • Collaboration and Facilitation: Design thinking requires collaboration across functions. The course builds facilitation skills that help executives guide discussions, manage differing opinions, and build shared ownership. Leaders learn how to create environments where teams contribute openly and stay aligned.

Program Highlights

The Design Thinking Certification course offers a learning experience that balances depth, practicality, and relevance. Every 

element of the program supports real workplace application rather than theoretical understanding.

The course is structured specifically for senior professionals. Concepts are explained in the context of leadership challenges such as strategic planning, customer experience improvement, and transformation initiatives. Discussions reflect executive decision making rather than classroom exercises.

Sessions are led by experienced practitioners who have worked closely with organisations across industries. Faculty share insights drawn from real engagements, helping participants understand how design thinking works within constraints such as budgets, timelines, and stakeholder expectations.

Learning is grounded in business cases relevant to Indian and global organisations. Participants analyse real scenarios, discuss trade offs, and explore decision paths. This approach helps executives relate concepts directly to their own organisational context.

The programme positions design thinking as a core capability for digital and business transformation. Participants see how customer insight, experimentation, and validation support better outcomes in digital initiatives and technology investments.

Live sessions encourage discussion, questioning, and peer learning. Executives share experiences, challenges, and perspectives, creating a rich learning environment. Reflection exercises help participants connect learning with their current roles.

Assignments focus on applying concepts to real problems participants face at work. Executives develop artefacts such as problem statements, insight summaries, and validation plans that can be used beyond the programme.

Participants join a diverse group of senior professionals from different industries and functions. Peer interactions provide exposure to varied viewpoints and practical approaches, strengthening learning outcomes.

The programme is designed to fit into busy executive schedules. Sessions are spaced to allow reflection and application without overwhelming participants.

Curriculum Overview

The curriculum of tryBusinessAgility’s Design Thinking for Executives program follows a structured progression that mirrors how leaders address real business challenges. Each module builds on the previous one, ensuring participants develop clarity before moving into solution development and execution alignment.

  • Module 1 Design Thinking for Executive Leadership: This module introduces design thinking as a critical leadership capability for navigating uncertainty. Participants explore why traditional, linear problem-solving approaches often fall short in complex environments and how design thinking enables better judgement and decision quality. The module covers the role of design thinking in executive decision-making, contrasts it with conventional planning models, examines its business value, and addresses common misconceptions versus practical realities. Executives develop a shared language that helps align leadership teams and stakeholders around more effective ways of thinking and acting.
  • Module 2: Customer and Stakeholder Discovery: Understanding the people affected by strategic decisions is essential at the leadership level. This module explains how executives can engage directly with customers, users, and internal stakeholders to gain first-hand insights. Participants learn discovery techniques suitable for senior leaders, how to ask the right questions, observe behaviours, and interpret signals beyond surface-level data. The module also addresses balancing customer needs with business and operational constraints, helping leaders move beyond dashboards and reports to real-world understanding.
  • Module 3: Insight Synthesis and Problem Definition: This module focuses on developing strong synthesis skills that transform observations into meaningful insights. Participants learn how poorly defined problems lead to wasted effort and misaligned initiatives. Key areas include identifying patterns from qualitative inputs, framing insights that inform action, writing clear problem statements, and aligning teams around a shared understanding. Executives practise defining problems in ways that guide productive decision-making and focused execution.
  • Module 4: Ideation and Option Exploration: Rather than rushing to solutions, this module emphasises the importance of exploring multiple options before committing to a direction. The focus is on structured thinking rather than creative flair. Executives learn how to facilitate ideation sessions at a senior level, encourage diverse perspectives, evaluate options using feasibility and impact criteria, and avoid premature convergence. Leaders gain practical approaches to creating space for better, more considered choices.
  • Module 5: Validation and Learning Loops: This module introduces simple validation methods that help executives reduce risk before committing significant resources. Participants explore concept testing approaches, rapid feedback collection, and unbiased interpretation of results. The emphasis is on learning early and using signals to inform decisions before scaling initiatives. Executives gain clarity on how small experiments and feedback loops support stronger outcomes.
  • Module 6: Applying Design Thinking to Strategy and Transformation: This module connects design thinking with enterprise-level initiatives and strategic decision-making. Participants examine how design thinking can be applied to digital programmes, portfolio-level prioritisation, and strategic choices. The module also explores how insights support transformation efforts and change initiatives. Executives see how design thinking strengthens long-term direction and organisational resilience.

Why Choose tryBusinessAgility

tryBusinessAgility is built on the belief that organisations grow stronger when leaders develop practical capability rather than rely on reports and external advice. The Design Thinking for Executives program reflects this philosophy through its focus on clarity, action, and leadership relevance.
The organisation has worked with more than 100 brands across industries, supporting leaders as they address real challenges related to strategy, customer experience, digital initiatives, and organisational change. The programme draws directly from this experience.

Practitioner Led Learning
tryBusinessAgility’s programmes are led by educators who have worked closely with organisations, not career trainers detached from delivery. Faculty understand how decisions are made under pressure and how ideas move from discussion to execution. This perspective ensures learning remains grounded in business reality.
Focus on Capability and Results
The course does not aim to impress with theory or jargon. Every concept is connected to outcomes that matter to executives, such as better decisions, improved alignment, and reduced risk. Participants leave with skills they can apply immediately rather than concepts that require further interpretation.
Strong Alignment with Leadership and Strategy
Design thinking is presented as part of leadership capability rather than a separate innovation activity. The programme connects customer insight, problem framing, and validation with strategic planning and execution. This alignment helps executives integrate learning into existing governance and decision processes.
Trusted by Organisations Across Industries
tryBusinessAgility has supported organisations in banking, telecom, technology, payments, and product driven companies. The diversity of experience strengthens the relevance of discussions and examples used during the programme.
Global Alumni Network
Participants become part of an alumni network spanning 24 countries. The network provides ongoing peer connection, shared learning, and professional relationships that extend beyond the programme duration.
Values Driven Approach
tryBusinessAgility started with a clear mission to help next generation organisations stay capable and resilient. The programme reflects this mission through honest conversations, practical learning, and long term thinking. Choosing tryBusinessAgility means choosing a learning partner focused on building leadership capability that lasts.

Certification and Course Outcome

tryBusinessAgility’s Design Thinking for Executives program concludes with a formal certification that reflects practical learning and applied capability. The certification represents more than course attendance. It signals that participants have engaged with the concepts, applied frameworks to real problems, and demonstrated executive level understanding.

Certification Details:

Participants who complete the programme requirements receive a recognised Design Thinking Certification from tryBusinessAgility. The certification confirms the participant’s ability to apply design thinking methods in leadership and business contexts. It holds value across tryBusinessAgility’s alumni community and partner organisations.

The certification indicates that the participant can:

  1. Frame business problems with clarity and evidence

  2. Engage customers and stakeholders effectively

  3. Synthesise insights to support leadership decisions

  4. Generate and evaluate solution options

  5. Validate ideas before large scale commitment

  6. Apply design thinking in strategy and transformation initiatives

Tangible Learning Outcomes:

  1. Clear problem statements relevant to current work

  2. Insight summaries based on real conversations

  3. Concept options evaluated through business lenses

  4. Validation approaches ready for application

  5. Personal action plans for applying learning

  • Certificate Title: AI & Digital Transformation Strategist
  • Issued by: tryBusinessAgility
  • Format: Digital and printable PDF
  • Authentication: Includes unique ID for online verification

Impact on Professional Growth:

Executives often report improved confidence in leading discussions that involve uncertainty and change. The course supports better judgement, stronger collaboration, and clearer communication with teams and stakeholders.

Earn Your Badge

Upon successful completion of the AI & Digital Transformation Strategist program, participants receive a digital badge in addition to the official certificate. This badge serves as a visual credential that represents your verified skills and strategic knowledge.

Where You Can Use the Badge

  • Add it to your LinkedIn profile under certifications
  • Share it on social media or email signatures
  • Display it on your resume or personal website

The badge is issued through a secure digital platform, making it easy for employers and peers to verify your achievement instantly. It helps you stand out in job applications, internal promotions, and client-facing roles.

Program Format and Duration

tryBusinessAgility’s Design Thinking for Executives program is structured to respect the time constraints and responsibilities of senior professionals. The programme balances depth of learning with flexibility, allowing participants to engage meaningfully without disrupting their work commitments.

Learning delivery format

The programme is delivered primarily through live online sessions led by experienced faculty. These sessions encourage interaction, discussion, and real time clarification. Participants engage in scenario based conversations rather than passive listening. Recorded session access is provided to support revision and reflection. This allows learners to revisit key concepts and reinforce understanding at their own pace.

Interactive learning methods

Each session includes guided discussions, group activities, and applied exercises. Participants work through realistic scenarios that mirror workplace decisions. Peer interaction adds depth as learners share perspectives from different industries and roles. The learning design supports gradual build up of understanding rather than intensive one time instruction.

Duration and Schedule

The course typically runs for 2 days. The exact duration depends on delivery format and cohort structure. Sessions are scheduled to minimise disruption to executive work commitments. Schedules are designed to suit working professionals in leadership roles. Session timing considers Indian time zones while accommodating participants from global locations.

Learning Materials and Resources

Participants receive curated reading material, frameworks, and reference documents that support learning beyond live sessions. Access to session recordings allows participants to revisit discussions when needed. Materials focus on leadership application rather than technical manuals, ensuring relevance and ease of use.

Flexibility for different learner needs

The format accommodates participants from different time zones and professional backgrounds. Learning remains structured while offering enough flexibility to maintain engagement and consistency. The programme format and duration together ensure sustained learning, practical application, and minimal disruption to professional responsibilities.

Learning Support

Throughout the program, participants receive support from faculty and coordinators. Questions raised between sessions can be addressed through guided discussions or follow up communication. This support ensures continuity and sustained engagement across the learning journey.

Corporate and Team Training Option

tryBusinessAgility offers corporate and team training options for organisations looking to build design thinking capability across leadership groups or cross functional teams. The corporate format supports shared understanding, aligned decision making, and consistent application of design thinking practices.
This option works well for organisations undergoing digital initiatives, customer experience improvement programmes, or strategic change efforts. Training leadership teams together helps create a common language and approach for problem solving.

Corporate delivery allows the programme to align with organisational goals and priorities. While core design thinking principles remain consistent, discussions and exercises reflect the organisation’s context, industry, and challenges. This alignment increases relevance and impact.
Leadership teams benefit from working on shared problems rather than abstract examples. The learning experience becomes directly connected to ongoing initiatives.

Corporate participants engage with case discussions drawn from their own business environment. These cases support honest conversations about constraints, trade offs, and decision making realities. Faculty guide discussions to ensure learning remains structured and outcome focused.

Design thinking thrives when teams collaborate across functions. Corporate programmes bring together leaders from different departments, encouraging shared ownership and mutual understanding. Participants learn how to work through differing perspectives constructively.

The corporate option supports organisations looking to scale design thinking beyond individual leaders. tryBusinessAgility helps identify capability building paths, including internal champions, leadership sponsorship, and follow up learning.

  1. Live online sessions

  2. Onsite workshops

  3. Blended learning formats

Meet Your Faculty

The Design Thinking Certification course is led by faculty members who bring strong delivery experience and coaching expertise. Learning stays grounded in real organisational challenges rather than abstract models.

Dr. Venkatesh Rajamani

Dr. Venkatesh Rajamani brings deep experience in delivering working software through short, feedback-driven cycles. His professional journey spans large banking, payments, telecom, and product organisations where digital initiatives operate under strict regulatory, operational, and scale constraints.
As a PhD scholar at Girne American University, his academic work complements hands-on delivery experience. His sessions focus on how managers influence outcomes through decision-making, prioritisation, and leadership behaviour. Participants benefit from clear explanations of agile delivery, platform thinking, and execution discipline from a business leadership viewpoint.
Dr. Venkatesh Rajamani supports managers in understanding how technology teams work, how delivery risks emerge, and how leadership actions either accelerate or slow progress. His teaching style emphasises clarity, accountability, and practical insight.

  • Areas of Expertise: Agile Transformation, AI Strategy, Business Agility
  • Industry Experience: Banking, Telecom, Payments, Software
  • Teaching Style: Case-based, application-driven, highly interactive

Arunvignesh Ramakrishnan

Arunvignesh Ramakrishnan is a trainer and leadership coach who works closely with teams and organisations to build capability and resilience. His work focuses on leadership behaviour, team dynamics, and organisational learning during periods of change.
In this programme, Arunan brings strong focus on people aspects of digital initiatives. Participants explore how communication, trust, and leadership presence influence adoption and performance. His sessions help managers recognise patterns of resistance and respond with confidence and empathy.
Arunvignesh Ramakrishnan’s coaching background ensures that learning remains reflective and action-oriented. Managers gain tools to support teams through uncertainty while maintaining accountability and performance.

 

  • He has coached teams across industries including banking, telecom, healthcare, and IT services.
  • Known for his engaging and outcome-focused facilitation style, Arunvignesh Ramakrishnan helps professionals connect theory to practice through clear examples and interactive learning.
  • He is passionate about helping organisations become capable and resilient through people-centered innovation.

Program Pricing and Enrollment

AI & Digital Transformation Strategist

₨16185
₨ 12900 *Limited Seats Only
  • Date: 29 Nov, 2025
  • Time: 10.00 AM to 5.00 PM IST
  • Mode: Virtual Online
  • Trainer: Dr. Venkatesh Rajamani
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Weekend

The AI for Managers course follows a clear and transparent enrollment structure. The process has been created to support professionals and organisations in making informed decisions without confusion or hidden steps.

Course pricing structure

  • Programme fees reflect the depth of learning, faculty involvement, and long term value offered through certification and alumni access. Pricing varies based on delivery format, cohort size, and corporate participation.
    Individual participants receive full access to live sessions, learning materials, exercises, capstone guidance, and certification.
    Corporate pricing is structured separately to support team based learning and organisational alignment. Updated fee details are shared directly by the admissions team to ensure accuracy and clarity.

Simple enrollment steps

  • Visit the official tryBusinessAgility programme page Review upcoming cohort schedules and delivery format Submit the online application form with basic professional details Connect with the admissions team for a short discussion Confirm enrolment and receive onboarding instructions Admissions support helps applicants understand programme expectations, schedules, and learning outcomes before confirmation.

Payment and confirmation

  • Once enrollment is confirmed, participants receive payment instructions and access details. Confirmation includes programme schedule, session links, and preparatory guidance. Early registration benefits may be available for select cohorts.

Support during enrollment

  • The admissions team provides guidance for both individual learners and organisations. Queries related to scheduling, corporate participation, or learning goals are addressed through consultation calls or email support.

Corporate enrollment support

  • Organisations enrolling multiple participants receive dedicated coordination support. Scheduling, delivery format, and learning objectives are discussed to ensure alignment with organisational goals. The pricing and enrollment process reflects tryBusinessAgility’s commitment to clarity, accessibility, and professional respect.

Reviews

Sascha Guenther
Director, Global Tech Firm

Great introduction to Design Thinking.

We had a great group with lots of good energy and our Coach Venkatesh guided us through the session with great enthusiasm and passion for the topic.

Highly recommended!

  • April 26, 2025
Ashok Kumar Kanuparthi
Strategy Lead, Regional Enterprise

It was a wonderful session.

It was a wonderful session. I gained more insights on design thinking. The agenda was well planned. It would have been more exciting had been in-person training. Many a thanks to the trainer Mr. Rajamani.

  • February 01, 2025
Isai Venthen Ramaiah
Agile Coach, Telecom Sector

Design Thinking Professional Workshop

Design Thinking Professional Workshop is interactive and activity filled. Trainer Venkatesh Rajamani has diversified knowledge on business and technology domains . It’s helpful to leverage my business knowledge ! Thanks team tryBusinessAgility !

  • January 23, 2024
Rajeswari Radhakrishnan
CTO, Healthcare Solutions Provider

Digital Transformation from trybusinessagility

I had the opportunity to take up the Digitial Transformation Foundation course from TryBusinessagility. The course covered all the fundamentals of Digital transformation. The case studies presented by them were very helpful. The coaches had extensive knowledge on the subject which was very evident from the way the course was taught.If you are thinking of Digital Transformation for your organization and want to know the success pillars then I would highly recommend this course.

  • August 23, 2024
Vignesh brb
Director, Global Tech Firm

Design Thinking - Is a Strong Common Sense

Thanks to my trainer Venkatesh Rajamani. It was extremely engaging with a perfect mix of theory, real-time stories, and many Break out sessions to actually "Think". I have always thought that design thinking is for designers in the market. However, this workshop shaped my thinking perspective. More than a skill, I became confident in "How to think" and bring a solution with Empathy. Loved it.

  • December 22, 2024
Manoj Sharma Manish
Customer Experience Manager, Retail Group

Design Thinking Professional

I had great learning from Trybusinessagility on Design thinking with Venkatesh Rajamani. His real-time examples and the way he taught each module of the workshop helped me gain knowledge on how to tackle wicked problems and how design thinking can help solve problems and provide solutions to unclear problems. I would strongly recommend Trybusinessagility and it can be a game changer for your career.

  • December 22, 2024

FAQs

 The programme suits senior leaders, business heads, functional managers, consultants, and founders who influence decisions and lead teams. Prior design thinking experience is not required.

 Yes. Leaders from HR, operations, finance, technology, marketing, and strategy benefit equally. The focus remains on leadership decision making rather than product design alone.

 The programme is delivered through live online instructor led sessions. Participants can interact with faculty and peers in real time.

 Yes. Recordings are provided for enrolled participants to support revision or missed sessions.

 Participants usually spend three to four hours per week, including live sessions and individual work.

 Yes. Participants who complete the programme receive a recognised Design Thinking Certification from tryBusinessAgility.

 Yes. Corporate and team training options are available with contextualised delivery aligned to organisational goals.

 Design thinking helps leaders frame problems clearly, understand user needs, validate ideas early, and reduce risk across digital initiatives.

 Flexible payment options are available. Programme advisors provide details during the enrollment process.

 Enrollment begins with an application or enquiry, followed by a discussion with a programme advisor to confirm fit and batch availability.

If you have any additional questions, our admissions team is available to assist before, during, and after enrollment.